Cybersecurity pricing for agencies is hard to pin down because most providers won't publish a number. The honest version: cost scales with the size of the agency and how much of the work you run yourself versus outsource. The controls are largely the same from a small retail shop to a wholesale broker — what changes is the operating burden and the documentation the NAIC Model Law expects, including the annual certification.
Here are the four realistic tiers, what each covers, and where the gaps sit.
The Four Realistic Tiers
DIY Baseline
$0–$200 / monthBare minimum — NAIC gaps remain
Controls
- MFA on email, the AMS, and carrier portals (free)
- Built-in OS antivirus and automatic updates
- Native Microsoft 365 / Google Workspace backup
- A written WISP drafted from a template
- Drive encryption (BitLocker / FileVault, free)
Gap
No 24/7 monitoring, no designated security officer operating the program, no one watching for a compromised producer mailbox, and the WISP is only as good as your follow-through.
Software + Self-Managed
$200–$799 / monthBetter tooling, still no operator
Controls
- Everything in the baseline, plus:
- Password manager for the agency
- Microsoft 365 Business Premium (Defender + Intune)
- Third-party backup for M365 / Workspace
- A phishing-training platform
- Endpoint detection (EDR) licences
Gap
The tools exist but nobody operates them. The alert that a premium payment is about to be redirected lands in an inbox nobody is watching.
Managed Essential → Plus
$799–$1,699 / monthThe realistic fit for most agencies
Controls
- Everything above, fully operated, plus:
- Managed EDR with 24/7 SOC monitoring
- Email security with active response (BEC defence)
- Phishing simulations + training run for you
- Account-compromise monitoring and lockout
- Monthly plain-English security report
Gap
Light coverage on a named incident-response retainer and dedicated security-officer / vCISO time at the lower end.
Complete / MGA & Wholesale
$1,699–$4,000+ / monthLarger agencies, MGAs, wholesale brokers
Controls
- Everything above, plus:
- Fractional vCISO / designated security officer support
- Vulnerability scanning with remediation
- Full WISP ownership, NAIC documentation & annual certification support
- Incident-response retainer with named team and 72-hour notification workflow
- Cyber & E&O renewal support
Gap
Wholesale brokers carry chain risk — a breach exposes downstream retail agencies' clients too, which is why this tier emphasises vendor oversight.
The Compliance Floor You Can't Skip
Whatever you spend, there's a floor. The NAIC Insurance Data Security Model Law — now adopted by more than 25 states — requires a written information security program with specific elements, plus 72-hour breach notification and annual certification. We map the whole thing in the NAIC Model Law plain-English guide. In most states the threshold catches any agency with 10+ employees or handling consumer NPI — which is to say, essentially all of them.
Why Your E&O Cover Depends on It
The most expensive assumption an agency can make is “our E&O policy has us covered.” If you suffer a breach and can't produce a documented, compliant WISP, your carrier can deny the claim — exactly when you need it most. We explain the mechanics in E&O insurance and your WISP. The program isn't a cost that competes with insurance; it's the thing that makes your insurance pay.
What You're Actually Paying For
EDR licences cost a few dollars per device — so why does managed security cost more? Because the licence is the cheap part. The value is someone operating it: catching a compromised producer mailbox before it redirects a premium payment, enforcing MFA on carrier portals, running training, and keeping the WISP and certification current. The dominant attack here is business email compromise — the five agency playbooks are in BEC in insurance agencies, and the cross-industry pricing view in what compliance cybersecurity costs.
The Exit-Diligence Angle
If you might sell to a roll-up, cyber maturity is now part of diligence — buyers run it, and gaps cut your valuation or stall the deal. A documented program is an asset at exit, not just an operating cost. We cover what buyers look for in the cyber diligence checklist buyers now run.
The Bottom Line
Most agencies should expect to spend between $799 and $1,699 per monthfor credible managed security, with MGAs and wholesale brokers higher. Below that you're buying tools nobody operates; above it you're paying for scale and chain-risk oversight. For a business whose entire product is managing risk, it's the clearest expected-value case there is.
See our published plans and pricing for exact tiers, or how we deliver them on the cybersecurity for insurance agencies page.
This article is general information, not legal, tax, or compliance advice. Pricing shown is indicative and subject to a written services agreement.
Get the free NAIC Model Law WISP template for agencies.
A written information security program template aligned to every NAIC Model Law control family, with a 72-hour Cybersecurity Event notification workflow, an evidence checklist for each section, and a signature block — drafted for agency realities.
Get the free templateWant a Real Number for Your Agency?
A free 30-minute assessment maps your current controls against the NAIC Model Law and your E&O carrier's expectations, and gives you a clear, right-sized quote.
Get a Free Assessment